Thursday, November 19, 2009
Use of Interim coupon code gets prolonged for delayed GS1 Databar sunrise
GS1 postponed DataBar sunrise date from Jan 1st, 2010 to Jan 1st, 2011, when all the retailers should adopt dataBar barcode at their POS and coupon processing. Altough it becomes mandatory in 2014, but retailers will start sooner than later. Adopting databar might be easy for manufacturers, but for retailers it will be hectic and time and resource consuming. They have to replace their cheap scanners with expensive dataBar scannable scanners, which can add up to their total expense. They also have to update the current software in their POS systems. Given the current economic situation, it might be the worst time to roll out new technology like this.
In contrary, new dataBar can also boost retailers and manufacturers sales and help them to grow. New coupon code can be an ideal situation. Everyone from manufacturers to retailers are drawing customers attentions by using coupons, and new coupon codes can help them encode more data and apply coupon in many different ways. Manufacturers can give coupons to end customers in many different ways without the interaction of retailers. Retailers will also avoid hassles with coupon processing.
Besides coupon, fresh food industries are also rolling out GS1 DataBar Expanded Stacked barcode to encode more data in a single barcode. Fresh food can be labeled as organic or processed and production date, weight, expiration date, production place, etc can easily be placed in one single barcode. Small products like chewing gum, and lipstick can also get advantage of smaller dataBar Omni directional barcode.
With all these great features with DataBar, its just a matter of time when dataBar becomes the official barcode in retail industry. As for coupon, people are already using Interim DataBar Couopn and will continue to use it until 2014.
In contrary, new dataBar can also boost retailers and manufacturers sales and help them to grow. New coupon code can be an ideal situation. Everyone from manufacturers to retailers are drawing customers attentions by using coupons, and new coupon codes can help them encode more data and apply coupon in many different ways. Manufacturers can give coupons to end customers in many different ways without the interaction of retailers. Retailers will also avoid hassles with coupon processing.
Besides coupon, fresh food industries are also rolling out GS1 DataBar Expanded Stacked barcode to encode more data in a single barcode. Fresh food can be labeled as organic or processed and production date, weight, expiration date, production place, etc can easily be placed in one single barcode. Small products like chewing gum, and lipstick can also get advantage of smaller dataBar Omni directional barcode.
With all these great features with DataBar, its just a matter of time when dataBar becomes the official barcode in retail industry. As for coupon, people are already using Interim DataBar Couopn and will continue to use it until 2014.
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